Creation of the Visual Identity for the Haircare Brand « Her »

Development of the brand’s artistic direction.

I chose a terracotta color that evokes earth and nature.

This warm and natural hue perfectly reflects the brand’s values and underscores the commitment to pure and beneficial ingredients.

The visual identity of Her is intended to be soft, warm, and natural, perfectly in harmony with the promise of gentle and nature-friendly hair products.

The chosen fonts are elegant and modern, offering optimal readability while adding a touch of sophistication.