Creation of the visual identity for the furniture brand « MEULIÉ »

Development of the brand’s artistic direction.

My main objective was to capture the essence of this historic house, balancing tradition and modernity to reflect its heritage while giving it a contemporary aesthetic.

I chose a palette of prestigious and elegant colors that highlight Meulié’s artisanal craftsmanship. The selected tones evoke refinement, quality, and the longevity of the products, while also adding a modern touch that resonates with current design trends.

The logo I designed is meant to be impactful and deeply rooted in the brand’s history. It is both timeless and memorable, symbolizing the solidity and reliability of Meulié.